Moment Marketing is a way for brands to be able to reach out to their consumer in a short period of time at a marginal cost, moment marketing is when companies advertise their products or services in relation to current events. Moment marketing works really well since it can be applied to all kinds of industries including various brands and services.
Moment marketing has given brands a chance to become proactive again,it gives the opportunity to the brand to optimize while creating valuable content for the consumer. Each day it is becoming difficult for marketers and advertisers to directly promote brands and services as the consumers reject the idea of being sold products and services until they really need them. Due to this, it is important for brands to scale up the way they advertise and market. Therefore moment marketing is quite helpful for brands. Moment marketing works well in selected categories where there is impulse buying and not looking for a long purchase cycle.
Even though moment marketing is considered to be a real-time marketing technique The content can be curated well in advance and when the moment occurs, it can be published. Moment marketing gives the fastest ROI, as the results can be visible as soon as the content is published. In fact, it is so effective that 36% of marketers saw more than half of their ROI come from Real-time marketing and 43% of marketers saw between 26% and 50% increases in ROI.
We see moment marketing from various brands on a day to day basis.